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    Holding a firm spot on this coveted guest list were none other than some of South Africa’s most fashion-forward innovators. Spotted amongst the array of buyers, exhibitors, stylists, creatives and designers were Kwena Baloyi, Laduma Ngxokolo, Siya Beyile and Trevor Stuurman. All four creatives caught the eyes of fashion photographers and editors for their distinctive aesthetics and elevating bravura.

    South Africans bring heat to Italy's Pitti Uomo

    Meet the South African creatives that represented African culture at Pitti Uomo92

    Words by Tia Muhammad
    Photography by Ricardo Marcus

    Marked as the world’s most important platform for emerging men’s clothing and accessory collections, Pitti Immagine Uomo is a yearly tradeshow in Florence, Italy devoted to highlighting the most innovative designs, style and culture. This year their traditional fashion affair continued on its legacy by presenting over 1,000 brands/collections, 540 of which from abroad, and 220 of new name designers. From fully designed showrooms, designer pop-up shops and artistic installations, to fashion award ceremonies and a multitude of giveaways along the way – who wouldn’t want to be there?

    Holding a firm spot on this coveted guest list were none other than some of South Africa’s most fashion-forward innovators. Spotted amongst the array of buyers, exhibitors, stylists, creatives and designers were Kwena Baloyi, Laduma Ngxokolo, Siya Beyile and Trevor Stuurman. All four creatives caught the eyes of fashion photographers and editors for their distinctive aesthetics and elevating bravura.

    Learn more about these four individuals who brought African fashion into focus at Pitti Uomo 92:

    Laduma Ngxokolo -Maxhosa by Laduma

    Designer and Creator, Laduma Ngxokolo, wears South Africa on his sleeve. Coined as one of Africa’s finest knitwear designers and innovators, he can be seen here adorning the freshest frocks at Pitti Uomo with white tailored pants, a double-breasted sports coat, and pink salmon accessories. The global designer definitely knows how to make headlines with his personal panache. Spotlighted are his best-selling MaXhosa Socks in which he mixed-matched to complete his look.

    Carrying on his personal style to his fashion brand, the South African turned his heritage into his livelihood. Motivated by the native Xhosa people, MaXhosa by Laduma is a premium authentic brand that celebrates traditional Xhosa beadwork and aesthetics, using South African mohair and wool. The line carries Xhosa-inspired women’s and men’s apparel, accessories, and homeware. Delve into his iconic imageries through his Instagram: @laduma

    Kwena Baloyi

    South African. Stylist. Creative. Kwena Baloyi represents her rich authentic African roots loud and proud wherever she goes. From head to toe the goddess rocked her beaded crown proudly as she gallivanted along the promenades with her crew. Strutting in her off-the shoulder two-piece printed ensemble, on-lookers gasped with intrigue. To finish the look, she rocked a pair of citrine pumps and iridescent shades to give them all what they’ve been waiting for. Supreme Fashion.

    Based out of Johannesburg, the style vulture has been featured in Vogue, Vogue Italia, Cape Times, Drum Magazine, E! Online Africa and has worked with notable public figures, magazines, TV sets, commercials, movies and much more. Keep a look out for this one, soon her name will be on the lips of everyone. Check out her Instagram to keep up with her latest: @kwenasays

    Siya Beyile

    Entrepreneur, Siyabonga Beyile, takes personal nostalgia and excellence to a new level. Founder and Creative/Fashion Director of The Threaded Man, an online destination for the modern African to stay up-to-date on fashion and original style, is a proud South African native that mixes up his street style vividly from rebellious grungey green hair down to tailored trousers in a Xhosa-printed pullover. Much like the MaXhosa Golf Shirt, the pullover in this look seamlessly catches the eye without missing a beat.

    His popular fashion site hosts’ weekly-curated posts featuring top brands, style trends, grooming tips, fashion news, events and information. Siya also hosts #TheThreadedExchange, a weekly podcast on Cliff Central Radio, where its all about being progressive, cultured and brave. The podcast showcases South Africans from all walks of life and industries who are doing incredible things. Catch his own personal style and merits on his Instagram: @siyabeyile for a closer look into his urban-sophisticated yet thrashful world.

    Trevor Stuurman

    Creative Director and Photographer, Trevor Stuurman is no new kid on the block when it comes to fashion. Hailing from South Africa the suited trendsetter can always be found tailored to the nines’ and topped with a hat. He’s made waves here at ONYCHEK before and he never ceases to amaze us with his ravishing style. Chiming off the salmon pink color trend, Trevor took to the streets of Italy during Pitti Uomo in a fully tropical printed two-piece suit, a solid wool kufi and retro hipster sunglasses.

    Sought out for his distinct look and eye for imagery, Trevor has worked with notable fashion magazines, top brands and designers like Simon & Mary, VLISCO and MaXhosa by Laduma. He has been endorsed by local to global corporate companies and still makes time to grace online platforms from Vogue to GQ. Coasting from Cape Town to Johannesburg, the global style maven can be seen travelling from country to country while gracing the streets around the world with a page out of his #StuurmanStyleDiary and capturing every moment of it. Take a look at just how fascinating his eye really is through his Instagram: @trevor_stuurman